Marketing
SME
A Remote Marketing Pod for a Scaling Brand
Consumer / DTC E-Commerce
The relationship
A fast-growing direct-to-consumer brand had reached the point where its marketing ambitions had outrun its marketing team. It engaged MixWork to build a dedicated, fully remote marketing pod, a complete function it could stand up quickly, without the cost and lead time of assembling an in-house department locally.
The opportunity
The brand’s marketing had outgrown a single generalist, but the work now spanned four distinct disciplines, namely creative, paid performance, operations, and content, that no one hire could credibly cover. What it needed was a coordinated, cross-functional team it could launch quickly and scale as demand grew, tuned to its voice and its pace and free of the overhead that permanent local headcount would bring. As with several MixWork clients, the brand also wanted its team within an easy 1.5-hour flight of Singapore, so its leaders could travel down to train the pod and work alongside them in person.
Our approach
MixWork ran a joint planning session with the brand’s leadership to break the marketing function into four clear roles, namely creative design, marketing operations, performance analytics, and content strategy, and to define how they would operate as a single pod rather than four separate hires. Together we set measurable KPIs for each discipline, from creative output and campaign velocity to return on ad spend and content performance. Every candidate completed a custom, discipline-specific assessment designed to stay meaningful in an AI-assisted world by measuring real craft rather than tool output, along with a behavioural evaluation to confirm each hire would thrive in the brand’s collaborative, fast-moving culture.
The solution
MixWork sourced and screened specialists across all four disciplines, selecting not only for proven ability but for alignment with the brand’s tone, working style, and existing team. The result was a coordinated four-person pod, comprising a creative designer, a marketing operations specialist, a performance analyst, and a content strategist, engaged under MixWork’s Employer of Record model. The brand gained a complete remote marketing function with fully compliant offshore employment and no local entity to set up.
The workspace
The pod is based in a secure, dedicated MixWork facility a short 1.5-hour flight from Singapore, so the brand’s leaders can visit regularly to train and work directly with the team. The space offers high-speed connectivity, business-grade firewalls, attendance monitoring, private rooms for campaign planning and client calls, and full amenities that give visiting staff a professional base of their own. The team also benefits from MixWork’s regular learning workshops, AI sessions, and team events, keeping both creative and technical skills sharp.
Ongoing support
MixWork keeps the pod performing through bi-monthly check-ins, structured performance management, and a continuous feedback loop with the brand’s leadership. We also brief the team on cross-cultural collaboration and communication, which smooths remote management and lifts productivity across the board. Competitive benefits and role-based perks reinforce retention, and MixWork provisions the full toolkit each specialist needs, with leased, MDM-secured laptops equipped with the latest creative, analytics, and AI software.
Highlights
4
Marketing specialists placed
2910
Total Applicants
< 30 days
Time to hire
By the numbers
128
Candidates shortlisted
4
Roles hired
Bi-monthly
Performance & retention check-ins
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