Admin Operations
SME
A Remote Support Team for a Lifestyle Brand
Consumer / Lifestyle
The relationship
An established lifestyle brand was scaling faster than its back office could keep up. It engaged MixWork to build a dedicated, five-person remote support and operations team across HR, finance, and operations, including a junior developer to bring automation and structure to its data and day-to-day processes.
The opportunity
As the brand grew, its administrative load had quietly outpaced its founders and a small group of already-stretched generalists. It needed dependable, professional support across people, finance, and operations, plus the technical capacity to automate manual work and bring order to its data, all without the expense of building a local back office from scratch. The brand also wanted its team within a 1.5-hour flight of Singapore, so its leaders could come down regularly to train the team and work alongside them in person.
Our approach
MixWork worked with the brand’s leadership to map every administrative and operational gap, then designed a balanced five-person team spanning HR, finance, and operations, with a junior web developer dedicated to automation and data. We co-defined clear KPIs for each function, from HR service levels and finance accuracy to automation delivered, and put every candidate through a custom, role-specific assessment built to remain valid regardless of AI tooling, together with a behavioural review to confirm fit with the brand’s culture and values.
The solution
MixWork sourced and screened specialists for each function, an HR generalist, finance and payroll support, an operations coordinator, and a junior developer for office automation and data, selecting for both capability and genuine cultural alignment with the existing team. All five were engaged under MixWork’s Employer of Record model, giving the brand a complete, compliant remote back office with no additional local employment infrastructure to manage.
The workspace
The team works from a secure, dedicated MixWork facility a short 1.5-hour flight from Singapore, so the brand’s leaders can visit regularly to train and work directly with them. The space provides high-speed connectivity, business-grade firewalls, attendance monitoring, private meeting rooms, and full amenities that give visiting staff a professional base of their own. The team also takes part in MixWork’s regular learning workshops, AI sessions, and team events.
Ongoing support
MixWork sustains the team through bi-monthly check-ins, ongoing performance management, and regular two-way feedback with the brand’s leadership. We brief the team on cross-cultural collaboration and communication norms, which makes remote management more effective and keeps productivity high. A thoughtful benefits and perks package supports morale and long-term retention, and MixWork handles all IT provisioning, with leased, MDM-managed laptops kept current with the latest productivity, finance, and AI software.
Highlights
5
Support & operations specialists placed
3
Functions covered: HR, finance, operations
3587
Total Applicants
By the numbers
158
Candidates shortlisted
5
Roles hired
Bi-monthly
Performance & retention check-ins
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